One Colour launched a brand spanking new website today, which showcases their brand values, connecting customers with the people who make what they buy.
Horrified by the extreme poverty in the world, Di wanted to do something about it. When she heard about Fair Trade and the positive impact it can have on communities in developing countries, she was inspired to act.
“I wanted to somehow connect the people who make what we wear and with the wearer,” says Di. “I decided that if I was going to do anything it would have to support those who struggle to support themselves.”
Di figured we all wear clothes and need to buy gifts from time to time, so decided to source clothing and gift items designed or made in Africa. The One Colour clothing range is stitched in Kenya using East African sourced cotton fabrics. The accessories, jewellery and gifts are from Kenya, South Africa and Nepal.
I particularly like the brightly coloured jewellery; it is really different and striking. And the toys from Kenana Knitters are really gorgeous. I’m quite a fan of knitting.
Di visited Kenana Knitters in Kenya earlier this year. Kenana Knitters is a self-supporting knitting co-operative, where the knitters and spinners are paid a fair wage. Sales also fund a range of welfare projects in Njoro, Kenya. Speaking with Monicah, one of the long term workers at Kenana Knitters, Di was touched by the impact consistent safe work had on Monicah’s life.
“Before I came to Kenana Knitters I was doing difficult work on a farm,” explained Monicah. “Ever since I came here, my home and even my health have improved. I no longer have to carry heavy things. Having work has helped me educate my 6 children. I even have a daughter at University studying law with the assistance of school fees from the Watoto Foundation.”
Monicah is known as a superb knitter and will head up the apparel section of Kenana Knitters when it starts up later this year. I’m a little envious. My short stints at attempting to knit were never very successful – too impatient and not neat enough.
Knitting seems an interesting choice for a business enterprise, but in fact it is a very practical choice. Knitting requires minimal equipment, can be done in snatches, when time permits. This means workers can tend to their farms as they need to working around seasonal changes, and can supplement their income in tough times, for example during drought when crops fail.
Kenana Knitters helps the local community income on two fronts, by buying the wool locally, and then by using that wool to produce marketable products, such as toys, household items, and clothes.
One Colour also sources products from other social enterprises. Viva Africa specialise in using traditional East African fabric made from cotton grown in Tanzania, Uganda or Kenya, and Edun Live supply African made T-shirts.
You can check it all out on the shiny new website.
Its very Good.